One tire, two styles.

I had an entire week without internet recently and was forced to do something other than my ordinary routine of browsing the web. Simultaneously, I had access to a spare tire sitting around in my living room. I used the opportunity to put together a couple of images that you can see below.

The first photo is meant to be a commercial representation of the tire showcasing the logo. The lighting was fairly simple: One Alien Bee 800 strobe providing the main light from behind and to the right of the camera. I also positioned my speedlight directly to the left of the tire as a spot-light on the lettering.

The reasoning behind the lighting seemed somewhat obvious to me as soon as I had a mental image of what I wanted it to look like. I knew that the strobe would create enough light to be used as the main and would create soft shadows, especially with a small lightbox attached. The speedlight, hitting the rubber directly, would generate some nice highlights to emphasize the logo. After seeing what my initial setup produced, I simply made small adjustments to lighting power and location. Part of the reason that it seemed simple was the material I was shooting. The rubber of the tire has very little texture on the tread but a lot of texture along the side. Hard light coming from the speedlight combined with the textured text created very nice contrast. Finally, the black and slightly reflective traits of the material told me that positioning of the lights would be important – part of this comes from knowing the different types of reflections and how to use your light to take advantage of them.

I want to note the white space at the top. This space is free to be used as I wish. It can remain white or I could place some other content there to help me portray a particular message. One idea is to include a scene of a Nascar pit crew, or just a race track or stands. It delivers the message of speed, performance, and professional quality. How well this can be done will depend on the photographer (or illustrator).

The second image is of the same tire but from a different perspective and with an even more simple lighting setup. The idea behind this was for something more artistic and conceptual. I have recently really enjoyed photography of flowers in black and white and this was my attempt to use a similar style on a very different subject.

What I like most about this photo is the detail of the tire’s surface. This isn’t just limited to the treads but also includes the texture of the rubber itself. I mentioned earlier how the flat part of the tire does not have much texture so I tried specifically to get as much of it as possible. I didn’t use the Alien Bee strobe and instead made exclusive use of the speedlight which I handled without a tripod. I simply hand-held it, lighting the different areas of the tire. I then created a composite of two different photos.

Glass Flower Analysis

Glass Flower

Above, quite clearly, is a picture of a small glass flower. I took this while trying to practice some basics of lighting. The equipment I had on hand was limited to: a small white box with white paper; a LomoPro manual strobe; and an Alien Bee 800 strobe with a reflector. The first thing you might notice about the image is that the subject is directly in the center. Again, I was not attempting to create a masterful composition but was simply testing my light placement and strength. The small LomoPro speedlight was hanging above the flower point slightly behind it, shooting directly into the paper leaving a fairly noticeable brighter section directly overhead. The unevenness of the light is something I did not immediately distinguish and will likely try to avoid were I to have a similar setup. The Alien Bee strobe was placed directly behind the camera, standing roughly two feet above the subject with the head angled down directly at it. This was, primarily to hide the shadow behind the flower after failing in my attempt to eliminate it altogether. There are some shadows still visible near the blue pot which can be addressed in Photoshop.

Speaking of Photoshop, below is a comparison of another image of the very same glass flower but using a 100mm Macro lens. On the left is the natural image whereas the right is the same photo after having been edited.  Other than the typical clean-up one does to remove dust, the main task of the edit was to eliminate the shadow near the right petal. I do not remember exactly how I did this but it was quite likely a series of complicated and not fully thought out steps that required a greater degree of time and effort than necessary. I typically begin by entering quick-mask and creating a selection of the subject. After selecting the inverse, I simply create a new layer of the subject and another layer of the background. I then edit these two layers accordingly.

Glass Flower Comparison

Photo Assisting In Review

For the past two months I have had the pleasure of interning at a commercial still-life photography studio in the Flatiron District on New York. This comes after deciding that I would naturally fit into and thoroughly enjoy a career in the field of photography. And, as with most careers, one must start from the bottom. As the present moment, I am seeking to educate myself in the mystical art of assisting a photographer while on the set while also picking up whatever details I can about light, equipment, and business nuances.

I will shortly reflect on the past two months. I will also attempt to post a series of personal projects as time goes on.

Any time you flip through a magazine, browse the web, watch TV, or even walk outside you will inevitably see a photographer’s work. But, you never really know it, or at the very least comprehend the amplitude as such until you begin looking for it consciously. I also failed to realize how much work went into the industry as a whole – camera and computer hardware and software; owning or renting as well as staffing a studio and office; multitudes of agencies;  specialized equipment such as lights, stands, power packs; general items of usefulness which mainly involves tons of paper, plastic, and quirky objects to be used on the set. Much of the inventory of our studio comes from local retailers and some of the more intricate and carefully selected items are typically rented from manufacturers and artists whose base of operation is in New York.

Not long after distinguishing myself as having entered a bees’ hive of economic activity did I then also connect the photography industry with the near endless amount of roles it fulfills for other industries. The most obvious example can be found in magazines that one may purchase at a news stand to gawk at celebrity fakenews. Within these publication you will undeniably find adverts for a wide range of products such as the latest line of chemical treatments for frizzy hair or pale skin. Advertisements have been for quite some time a necessary part of procuring funding for magazines and newspapers but has perhaps even more aggressively become a cornerstone of the internet. You may, in fact, even realize that there are few places left in an urban setting where you are not in the proximity of an ad of some sort. Bus stops and trains are littered with muscular men sporting little more than underwear. Walking on the sidewalk will likely reveal billboards and large posters within viewing distance portraying a perfectly captured bottle of beer. Advertisements and, by a necessary extension, photography are virtually inescapable. But a photographer’s work is not found only in adverts but also in company websites, buyer’s guides, and a host of other tactfully designed uses of said work.

While the process of creating images can be daunting from the perspective I described above, it is surprisingly simple. The photographer, much like a captain of a vessel, runs the show with a complete comprehension of that is necessary to get the job done. His assistants will typically be responsible for maintaining the studio area, ensuring quality control, and simply being aware of the state of affairs. Meanwhile, art directors from a magazine or fashion brand will be confirming that the results are as requested. Stylists will also be present to handle any merchandise with care and to display them according to the art director’s instructions. (This dynamic is unique to my own experience in the past two months while working with a single photographer and is likely to differ substantially with respect to the situation.)

My co-workers are without question some of the most wonderful individuals I have ever had the chance to work with. I take this as a sign that the industry is a good place to be and I see myself being for quite some time.